The Company
Agrale S.A. is a company which is 41 years old (it shall be 42 years in October 14) of solidity and tradition, comprised by 3 industrial parks, being the only Brazilian company of 100% Brazilian capital acting in the production of vehicles, tractors and diesel engines. It is owned by Francisco Stedile Group, which embodies the companies Agrale, Agrale Montadora, Agrale Argentina, Agritech Lavrale, Fazenda Três Rios, Germani Alimentos and Fundituba. Its headquarters is located at Estrada Federal BR-116, Km 145, nº 15.104 – Bairro São Ciro, in Caxias do Sul – RS, Brazil.
The Plants
Plant 1
Administrative Center and parts and components manufacturing plant for the production of automotive vehicles, stationary motors, light trucks, motorcycles, automotive parts, implements and agricultural and highway machines. Test laboratories, Assembly plant of the tractors, stationary motors line, and spare parts distribution.
Location: Caxias do Sul - RS
Total area: 102,000 m2
Built area: 34,500 m2
Plant 2
Vehicle assembly plant.
Location: Caxias do Sul - RS
Total area: 200,000 m2
Built area: 27,960 m2
Plant 5
Production of Agrale trucks cabins and fiber components for tractors.
Location: Caxias do Sul - RS
Total area: 90,000 m2
Built area: 12,667 m2
Argentina Plant
Distribution center for the Argentinean market of vehicles, tractors, motors, parts and services.
Location: Buenos Aires – Argentina
Business
Automotive vehicles and components.
Mission
To offer more than products and services, quick, creative and competitive solutions in the automotive area, especially in commercial and agricultural vehicles, in order to take the lead and be distinguished from the competition in the specific market opportunities, with proper quality the clients’ needs, propitiating a return compatible with all those involved and respecting nature.
Vision
To be a company admired for its worth and for its solutions.
Principles
Clients Satisfaction
Quality in all actions
Co-workers, valorization and commitment
Profitability, perpetuity assurance
Focus on partnerships
Ethical behavior
Respect to the environment
Supplier, indispensable link
Social responsibility
Main historic events
1962 - It is created with the denomination of Indústria Gaúcha de Implementos Agrícolas S.A. (AGRISA) located in Sapucaia do Sul - RS, intended to manufacture stationary motors and two-wheel micro-tractors.
1965 - The company starts its operations effectively in October 14, when the Group Francisco Stedile acquired through Banco Regional de Desenvolvimento Empresarial (BRDE), the equity control of AGRISA, transferring it in November to Caxias do Sul.
1968 - From the initial production of micro-tractors AGRISA-BUNGARTZ and of the diesel engines AGRISA-HATZ (products resulting from technology assignment agreements of renowned German companies), AGRALE by its own technical means, developed a four-wheel micro-tractor AGRALE 4100 which is a best-seller up to now. Next, it started to produce two more models of diesel engines with HATZ technology, the two-cylinder M790 and the small one-cylinder M73.
1975 - In order to arrange its growing space needs, it opened and equipped a large industrial plant, today denominated Fábrica 1, [Plant 1] with a total area of 102,000 m2 and a built area of 34,500 m2.
1982 - Glimpsing new application opportunities for its motors and a receptive market for light trucks it developed the AGRALE TX 1100 truck, from which the current AGRALE trucks family originates.
1983 - After acquiring the cycle-motors production line of Alpina S.A, it signed a technical and commercial cooperation agreement with the Italian company MV Agusta Motorcycles SPA (CAGIVA), owner of the CAGIVA, DUCATI, HUSQVARNA and MV AGUSTA brands for the production of motorcycles and cycle-motors in Caxias do Sul. Subsequently, the production of motorcycles was transferred to Manaus Free Commerce Zone originating Agrale’s Plant 3 and 4 with 15,000 m2 of total area and 5,650 m2 of built area.
1985 - The activities of the new manufacturing plant, denominated Fábrica 2 with 200,000 m2 of total area and 27,960 m2 of built area are started, installing the motors, tractors and trucks assembly lines.
1988 – Foreseeing the spirit of what would become the Mercado Comum do Sul (MERCOSUL), Agrale signed an agreement with the traditional German Company Klockner Humboldt Deutz (DEUTZ) and its subsidiary AGCO Argentina S.A. (DEUTZ ARGENTINA), aiming an important interchange which has enabled the production in Brazil of the AGRALE-DEUTZ heavy tractors line and in Argentina, the manufacturing of DEUTZ-AGRALE trucks.
1990 –That year, Agrale opened its fifth industrial plant (Fábrica 5), with a 13,000 m2 area for the manufacturing of miscellaneous cabins and components in fiber glass.
1996 – With its policy of setting strategic alliances, it signed with the company Lombardini SRL (RUGGERINI), a traditional European manufacturer of diesel engines, a technical and commercial cooperation agreement for distribution and subsequent local integration of components.
1997 –That year represented an important moment in Agrale’s existence. All along that year, it ratified the definitive entrance of the company into the context of globalization, with important alliances signed to increment its development:
a) With Revitalizacni Traktor sro (ZETOR), a traditional and important European manufacturer of tractors and diesel engines, aiming the production of an AGRALE average-sized tractors line (three and four cylinders) from the ZETOR technology and components to meet the Brazilian and Latin-American markets;
b) With International Caminhões do Brasil Ltda. (NAVISTAR), a leading company in the market of average and heavy trucks and bus chassis of North America, for:
1. the installation in Caxias do Sul, of the INTERNATIONAL brand trucks assembler to meet the Brazilian and MERCOSUL markets;
2. the development of the industrial, production and sale capacity of the AGRALE light trucks and bus chassis;
3. the development power of other operations and projects in the vehicles and components areas.
c) with Hartford Industrial CO., LTD (HARTFORD), for the offer of street type motorcycles with four stroke, low cylinder capacity motors;
d) with Standard Motor Corporation (STANDARD MOTOR), enabling the offer of a complete line of scooters.
Another important even that year was the obtaining of the ISO 9000 series Standards Certification for tractors, trucks, bus chassis and motorcycles, evidencing the world quality standards used by the company in its products and services.
1998 - A significant agreement was signed with the company Marcopolo S.A. (MARCOPOLO), one of the world’s largest bus assemblers. Agrale develops the chassis with 5.9T PBT for the assembly of the modern Marcopolo Volare minibus.
In May, only a few months after the signing of the intentions protocol by the State government and NAVISTAR and AGRALE executives, the first INTERNATIONAL trucks began to be produced in Caxias do Sul.
2002 - The company starts the operation of its first productive plant outside Brazil, the Colombian plant, intended to produce trucks and chassis for microbuses, installed in the city of Bogota. In May 2002, Agrale launches the FURGOVAN vehicle, thus entering in a new market segment, the load van segment.
2003 - Agrale signs an agreement with Lombardini, which is one of the world’s largest stationary diesel engines manufacturers. Agrale starts to distribute its products and services in Brazil.
2004 – Agrale releases the innovating Midibus chassis line, a Pioneer in the 12T segment and also the chassis for the VNG – Vehicular Natural Gas bus. It also introduces in the market the military vehicle Agrale Marruá, designed to meet the Military Forces needs.
2005 - It opens the Distribution Center of Agrale products for the Argentinean market in Buenos Aires - Argentina.
2006 – Aiming to focus its activities on the motor vehicles and tractors segments, Agrale terminated on June 30, 2006 its commercial agreement with the Italian group MV Agusta, the manufacturer of Cagiva, Husqvarna and MV Agusta motorcycles.
2007 – Agrale introduces three new models in its vehicle line: the Truck 13000, the chassis MA 10.0 and the chassis MA 15.0. The new truck 13000 and the chassis MA 15.0 mark the entry of the company in a new and important Average-sized vehicles segment, which is the most competitive and has the largest sales volume.
In 2007 it also introduced the Tractor BX 6180.
Introduction of Agrale Marruá 2008 Line.
TECHNOLOGICAL COOPERATION AGREEMENTS:
Lombardini/Ruggerini
A technical-commercial agreement signed in 1996 for the distribution of one, two and three-cylinder diesel motors of the Lombardini / Ruggerini brands in Brazil and in other countries, foreseeing a local integration of components..
Zetor
Agreement signed in 1997 foreseeing the technology and components supply for the production of average sized tractors.
International
An alliance for the installation of the INTERNATIONAL truck assembly line in Caxias do Sul and the development of AGRALE’S industrial capacity and its operations of light trucks and bus chassis.
Marcopolo
Since 1998 Agrale keeps an exclusive supply agreement of the minibuses Volare chassis line. Besides the chassis, the agreement also contemplates the spare parts supply and the post-sales full services rendering through the Agrale Volare dealers network.
PRODUCTS:
Trucks Line
Developed from specific market requirements. Exclusive and innovating solutions.
Truck 6000 E-mec; 8500 E-mec; 8500 CD E-mec; 8500 E-tronic; 9200 E-tronic; Furgovan 6000 E-tronic; Furgovan 8000 E-mec and the introduction of the Truck Agrale 13000.
Microbus Line
The Agrale Chassis is designed with technology to convey people (microbus) and they already come ready to receive the body. They provide more satisfaction, comfort and safety for drivers and passengers. They assure a great operating economy and a higher profit. Comfort, safety and tranquility are introduced for those conveying and for those who are conveyed.
MA 8.5 E-tronic; MA 9.2 E-tronic, MA 9.2 Green E-tronic, MA 7.9 E-mec, and the release MA 10.0.
Midibus Line
An innovating average-sized bus chassis line, the first in Brazil for the 12 Tons range. It is ideal for a practical and quick vehicle, with an excellent internal space, taking the operating economy. It offers several options, including front or rear motorization, low floor (low entry type) or semi-low providing universal accessibility.
MA 12.0 E-tronic, MT 12.0 SB E-tronic, MT 12.0 LE E-tronic and the release MA 12.0.
Tractors line
Regarding agricultural tractors, Agrale has the largest line of tractors available in this market, comprised of several models, rated in three lines and with powers ranging from 14.7 to 140cv.
Tractors – line 4000
Quality and efficiency for those seeking the best cost-benefit relationship in all fields.
Models: 4100, 4230.4 Cargo Argento, 4230.4 Cargo Rosso, 4230.4 Cargo Compactador, 4100.4, 4100 GLP, 4100 Industrial, 4118.4, 4230, 4230.4, 4230 Industrial.
Tractors – line 5000
Technology and reliability adapted to the different Brazilian climatic regions and soils and, of course, to the market requirements.
Models: 5075, 5075.4, 5075 for coffee fields, 5075.4 for coffee fields, 5085, 5085.4, 5085.4 for rice fields.
Tractors – line 6000
Performance, strength and ease of maintenance. Technological development applied in each one of the products.
Models: BX 6110, BX 6150 and BX 6180
Diesel Motors
Agrale Air Line
Agrale Water Line
Sea Line
Generators
Motor-pumps
Lombardini
Rugerini
Agrale Marruá
In the year 2007 Agrale enters the military vehicles segment, with the introduction of the Agrale Marruá military vehicle. The Agrale Marruá business is a line of 4x4 all-terrain vehicles comprised of utility trucks with load capacity ranging from 500 to 1,500kg in jeep and pick-up truck versions.
The company’s purposes in this project are to offer the best military vehicle in the segment, meeting the Armed Forces’ requirements with a versatile, strong, of easy maintenance and low operating cost vehicle.
Since the start of the activities in this project the company invests constantly in the development of applications aiming to fully meet the requirements of the Brazilian armed forces’ specific applications.
The characteristics of the Agrale Maruá military project distinguished themselves in the civil market and the company is developing applications in that market by request of the services segment. The strength, resistance and versatility attributes led to a great demand of the vehicle in markets outside the armed forces.
MARKET
Agrale consolidated itself in the national and international market as a manufacturer of automotive vehicles, motors and their components. All Agrale vehicles reach the farthest points of the Country through a wide and well assembled network of approximately 550 distributors, which have trained experts and spare parts for rendering a proper technical assistance to the sold products. The Agrale line has as its basic point the obtaining of a good cost-benefit relationship with differentiated products and suitable to the needs and the specific characteristics of each market where it actuates.
The company has constantly been renewing its products, incorporating new Technologies and innovations, developing new products adapted to the market needs.
The company keeps a regulating stock who can meet its clients’ needs in all business in which it actuates.
The prices policy is in compliance with the market practices in each actuation segment.
DEALERS
Tractors: 108
Vehicle: 82
Motors: 320
FOREIGN MARKET
Currently we have 28 active distributors.
Agrale is present in the following countries:
Cape Verde, Mexico, Peru, Colombia, Jordan, El Salvador, Ecuador, Suriname, French Guyana, British Guyana, Domenican Republic, Cuba, Bolivia, Trinidad & Tobago, Venezuela, Kuwait, Uruguay, Chile, Paraguay, South Africa, Guatemala, Costa Rica, Panama, Zimbabwe and Argentina.
Total Agrale production until 2006 year’s end.
a) 350,000 diesel motors;
b) 68,599 tractors;
c) 98,383 motorcycles and scooters;
d) 58,439 trucks and chassis + Furgovan; - 58,800
e) 10,000 International Trucks (no separate data are available)
